Menu

Which mode applies to a screen people return to every week, where nothing is pending?

Balanced: the person is partway through a service and wants it to go smoothly, so give a clear purpose, feedback and managed expectations, and friction only where it earns its place.

Nothing on the screen is new or pending, so the person is at ease rather than uncertain or deciding, and clarity is what supports what they came to do. The state belongs to the moment, so the same person can be in another state on the day the screen brings news.

What this answer rests on

  • principles/emotional-modes.md § Three families of reader state Accepted
  • principles/emotional-modes.md § Why the same reader needs different communication Accepted