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Typography

Accepted

Museo Sans is the first choice in all Aleris communication, with Arial as the fallback where Museo Sans is not available.

AaAa
  • 2xl
  • xl
  • lg
  • md
  • base
  • sm
  • xs

Why it looks like this

Museo Sans is geometric and pared back, with soft, rounded forms, so it is precise and warm at once. It signals that we know what we are doing and that we care about who we are talking to. Arial stands in where Museo Sans is not available, such as PowerPoint and Word: it does not have the same character, but it keeps the tone and the legibility.

The typeface and the principles stay the same everywhere: a clear hierarchy, the accessibility floor, sentence case and at least 8pt between text levels. The scale, the line spacing and the balance of weights change with the medium.

What never changes

  1. Only Museo Sans, or Arial as the fallback

    Another typeface makes a surface look like something other than Aleris.

  2. Sentence case throughout, never all caps

    This covers headings, buttons, navigation and labels. Abbreviations such as MRI and AB are outside the rule.

  3. No text below 14px

    The audience includes patients with reduced vision and stressed readers.

  4. Museo Sans is never set at weight 400

    The typeface has no 400 weight, so the browser synthesises one. Use regular (500) or bold (700).

  5. No italics for emphasis

    Italics in Museo Sans barely stand out from regular, especially at small sizes. Use bold (700) instead.

How to apply it

Digital

Digital work uses a perfect-fifth scale, a ratio of 1.5, anchored on 18px body text and running from 14px for captions to 60px for the largest heading.

Use the typography tokens in aleris-tokens.css rather than setting pixel sizes, and use the lead style once per section, straight after the heading.

Print

A printed patient brochure can have a different base size and line spacing to suit the paper. The typeface, the hierarchy and the accessibility floor stay the same.

Presentations

In PowerPoint, Word and other Office files, set the text in Arial: regular 400 for body text and bold 700 for headings.

The values

TokenValueUsed for
--font-weight-light300Large display text on communicative surfaces
--font-weight-regular500Body text, labels, buttons, UI chrome
--font-weight-bold700Headings, emphasis, CTAs
--font-weight-black900Almost never

What good looks like

  • Do

    Two text levels at least 8pt apart

    The step between them reads as a deliberate choice.

  • Don't

    Two sizes that are nearly alike

    Closer than 8pt, the difference looks like a mistake, so merge them into one level.

  • Do

    Bold for emphasis

    Bold (700) has the contrast against regular that italics lack.

  • Don't

    Italics for emphasis

    In Museo Sans, italics are barely noticeable against regular.

  • Do

    A word, or an arrow icon

    The text stays in one typeface.

  • Don't

    An arrow or check mark character in running text

    Museo Sans has neither glyph, so the character silently falls back to another typeface with a different weight and baseline.

Asked about typography

  • What font do I use in PowerPoint or Word, when almost nobody has Museo Sans installed?
  • We need an expressive headline, like "thank you for a wonderful year" — which typeface do we use?

Creating with typography

How it is checked

  • No literal font-size below the 14px floor
  • Surface temperature does not reach the type scale
  • Letter-spacing roles match the composites that consume them
  • Who may load the fonts
  • The server sends the header it computes

Read from data-products/tokens/tokens.test.ts, lib/font-cors.test.ts at build.

Source and status

Accepted

Last verified
2026-08-11
Owner
Not recorded
Depends on
Nothing declared
Read by agents as
/explore/typography.md